Kathiresan, Former FCL Head-South Region of All Cargo Logistics joins FreightBro as COO

16th April 2019, Mumbai: Mr Kathiresan Eswaramurthy, the former Head of South Region, All Cargo Logistics, joins FreightBro as the Chief Operating Officer. Kathir has been a part of the advisory team for FreightBro since May 2017.

Kathir at the FreightBro Chennai Office.
Kathir at the FreightBro Chennai Office.

In  his previous role, Kathiresan headed the Corporate FCL Division for South region at All Cargo Logistics. Having worked as the Regional Head for companies like Damco, Toll Global Forwarding , and DHL for 20+ years, Kathir joins team FreightBro at the time where automation and digitization are set to change industry dynamics.

FreightBro is a Chennai-based freight technology start-up aimed at revolutionizing the trillion dollar forwarding industry through digitization of the manual processes in shipping. FreightBro is one of the fastest growing freight tech companies in India and is considered to be the Shopify of Logistics that allows forwarders to create their own branded digital front-end to automate their sales and provide seamless shipment management.

On the appointment Kathir said “I am delighted to be a part of the FreightBro family. With FreightBro’s platform, our key focus is to bridge the gap in the current forwarding ecosystem, right from generating quotation to shipment delivery. Customer centricity, Operational excellence and Simplification are the core elements we have built our platform on and we are confident that our customers can embrace the Digital future.”

In his new role at FreightBro, Kathir will be heading the Operations while continuing to provide advisory support as the company scales up. Kathir’s vast experience in logistics will steer FreightBro in the desired direction of growth.

Raghavendran Viswanathan, Founder and CEO, FreightBro said, “We are pleased to have Kathiresan on board. He is an industry veteran who has extensively worked on different aspects of Operations Management, P&L, Retail Supply Chain, and Ocean Freight. Kathir has been a part of the FreightBro’s advisory board for more than a year. In a natural extension he has now joined the management team and FreightBro board. We wish him all the best for his new role.”

Mohammed Zakkiria. A, Co-Founder, FreightBro said: “Kathir is a proven industry leader, his vast knowledge and experience on ocean freight operations can help us strengthen FreightBro’s global container volume and also build niche offerings for small and medium-sized forwarders on retail logistics and supply chain solutions.”

With 1000+ active users and a rapidly growing number of user base of the platform, we at FreightBro intend to solve complex problems of the logistics industry using technology and innovation. Our aim is to help all forwarders digitize their offerings with a customer facing front end without investing a fortune in technology. At present we have two offices in Chennai and Mumbai to provide round-the-clock solutions, delivery, and support to all our clients.

To find out how FreightBro can help forwarders in their digital transformation, please visit our website www.freightbro.com