On 18th October’2019, FreightBro, India’s first freight forwarder facing digital platform, joined Digital Hub Logistics Hamburg as the first Indian Logistics Startup to become a part of the extensive network of German startups and corporates. The announcement was made in an exclusive event titled ‘Digital Hub Logistics Hamburg Roadshow – An Indo-German Logistics Startups Connect.’ Organised by FreightBro, the event focussed on the importance and the success of building a digital logistics ecosystem in India to replicate the success of similar ecosystem based models in Germany.

After the recently established partnership with Port of Wilhelmshaven, this collaboration with Digital Hub Logistics, Hamburg comes as a significant step ahead in strengthening FreightBro’s Indo-German ties and establishing a footprint in the European logistics hub.

The event brought together the pioneers of digital transformation in German and Indian logistics sector who discussed synergies, potential and opportunities in the logistics and freight forwarding industry. The event saw participation from ten different startups in the logistics front. The first half of the event had the startups Elixia Tech Solutions Ltd., FreightCrate,GoComet, iThink Logistics,Just Deliveries, SpeedBox, ODeX India solutions, Wow Express and La Vela Pictures Portflip Ventures present their industry solutions and business models to Hamburg Invest and Digital Hub Logistics, Hamburg.

Digital Hub Logistics Hamburg India Roadshow at CIBA, Vashi

The key note speakers, in the second half engaged in informative and interactive sessions with the audience comprising of a mix of startups and industry leaders. The eminent speakers included Mr Johannes Berg, Managing Director at Digital Hub Logistics, Hamburg, Ms Lee Lee Ong, Project Director, International Investments at Hamburg Invest, Mr Prasad Menon, CEO, CIBA, Mr Vikram Gupta, the Founder & Managing Partner of IvyCap Ventures and Mr Raghavendran Viswanathan, CEO & Co-founder, FreightBro.

Johannes Berg, Managing Director, Digital Hub Logistics Hamburg, stated “There is immense potential for partnership and expansion opportunities for Indian startups in Germany. We have collaborated with an Indian startup for the first time and introduced FreightBro to one of our hub partners, DAKOSY who are keen on working towards Indo-German synergies. We eagerly look forward to further connect Indian startups to hub partners in Germany and connect German startups with the Indian market. FreightBro has helped us in organising a unique event in India and enabled us to connect with startups which has been immensely satisfying.”

The Digital Hub Logistics Hamburg is the first port of call for the digital business transformation of the logistics industry in the Hamburg metropolitan region and Germany.  Some notable digital hub partners are Hamburg Port Authority, Lufthansa, DAKOSY, Volkswagen, SHELL, HHLA and City of Hamburg.

Johannes Berg addressing the crowd at Digital Hub Logistics Hamburg India Roadshow
Johannes Berg addressing the crowd

Mohammed Zakkiria A, Co-Founder, FreightBro, said, “Joining hands with Digital Hub is a strategically sound decision for us  and is the perfect platform for us to connect with the right partners in Germany and plan future expansion in the European market.”

Mohammed Zakkiria A felicitating Ms Lee Lee Ong at Digital Logistics Hamburg India Roadshow
Mohammed Zakkiria A felicitating Ms Lee Lee Ong at Digital Logistics Hamburg India Roadshow

Lee Lee Ong, Project Director, Hamburg Invest emphasised on the importance of Hamburg as a strategic location for most of the businesses to flourish in Germany and the potential it holds for the startups in India.Hamburg Invest is the one-stop agency for national and international investment in Hamburg as well as the central partner of the economy on all aspects of business development.

Mr Prasad Menon, CEO, CIBA, spoke about the significance of incubators in the flourishing of startups in India especially from the idea validation to growth stage. Mr Vikram Gupta, Founder and Managing Partner at IvyCap Ventures, mentioned how the focus for venture capitalists has seen a shift towards logistics based startups and the immense potential they hold.

With support from CIBA (Centre for Incubation and Business Acceleration) as the venue partner and IvyCamp as the outreach partner, the event was a success and reinforced more such future avenues to discover business collaborations.